Digital voice assistants are slowly but surely making their way into our workplaces. CRM company Salesforce has revealed its own digital assistant ‘Einstein Voice’. The San Francisco company said Voice was a part of its Einstein Artificial Intelligence (AI) platform that enables sales managers to dictate memos & navigate Cloud services hands-free.
Salesforce believes an advantage that Einstein Voice has over other platforms such as Alexa is the way it can be customized. It’s siloed, restricting data pulls to individual users’ accounts. What’s more, it can also be taught to recognize jargon.
Salesforce will talk of this more at its annual event – Dreamforce – that’s happening in the next week. It has also tweeted about Einstein Voice. Users can update Salesforce records & create tasks using natural language requests, or tap Voice to navigate through Einstein Analytics dashboards. Other features include the ability to daily brief of “key priorities” like appointments.
Salesforce also announced another addition – Einstein Voice Bots. They’re built on the Einstein Bot Platform, & can be customized to match a company’s brand. This chatbot is primarily meant to be consumer-facing.
Salesforce has been announcing regular updates to its Einstein AI platform. Last year, for example, it launched Salesforce Einstein Analytics, delivering advanced analytics for millions of CRM users. Einstein Analytics adds a layer of AI to the entire analytics workflow, automatically surfacing CRM insights & “recommending actions to accelerate sales, improve customer service and optimize marketing campaigns.”
It said millions of Salesforce users had already leveraged out of the box operational reports & dashboards to quickly look up their data, understand performance & communicate results. And now they can continue their analytics journey with advanced analytics apps built into Salesforce. With the amount of customer data volumes growing exponentially every day, data analytics has become more important than ever before.
Image Credit: Twitter/Salesforce
