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Image-based social media network Pinterest has surpassed a new record – 250 million Pinterest users a month in 2018.
Announcing this from its newsroom, Pinterest pointed out that over half of the people were from outside the United States.
So what drives these users? According to the social media network, Pinners across the globe describe Pinterest “as their own positive corner of the Internet”. It’s where they go to learn about their personal tastes, & get the confidence to try new things.
A Nielsen study earlier had said 98% of Pinners try ideas they find on Pinterest — way more than the 71% social media platform average. Other apps are about connecting with friends & inviting more people to join.
175+ billion ideas & counting
There are now more than 175 billion Pins to explore on Pinterest — up 75% since early last year. People have been saving all kinds of different ideas here, like products they love (+115%), style ideas (+38%), art (+50%) & DIY projects to try (+35%).
Pinterest started approx. 8 years ago, & has grown since then in leaps & bounds.
