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PayPal has started rolling out PayPal Checkout with Smart Payment Buttons globally, after debuting it in the US. Also, simultaneously, after launching PayPal Marketing Solutions in the US late last year, PayPal is beginning to roll it out to additional markets.
PayPal Checkout reduces the number of clicks or taps along the path to purchase. With one simple integration, PayPal Checkout with Smart Payment Buttons enables a personalized checkout experience & dynamically presents the most relevant payment methods at checkout. This includes PayPal, Venmo, PayPal Credit.
PayPal has started rolling out local alternative payment methods, including:
- iDEAL for customers in the Netherlands,
- Bancontact for customers in Belgium,
- MyBank for customers in Italy,
- Giropay for customers in Germany and
- EPS for customers in Austria.
PayPal Checkout includes conversion drivers like One Touch, which enables consumers to check out across millions of businesses without having to enter usernames, passwords, or payment information, once they’ve opted-in. Through One Touch Acquisition, another feature of PayPal Checkout, shoppers can create accounts and set up payments with a business without having to type in all of their information, which is designed to help increase registration, conversion & repeat purchases.
Businesses that have integrated with PayPal Checkout can also enable PayPal Marketing Solutions, to better understand their customers & help drive sales. ‘Smart Incentives’, a feature of PayPal Marketing Solutions, enables businesses to engage with PayPal’s 250 million global active customer accounts at the beginning of their shopping journey. With Smart Incentives, businesses can let consumers know at the point of entering a site that they can skip logging in at businesses that have One Touch enabled, get financing for their purchases with PayPal Credit, get return shipping costs refunded on eligible purchases with Return Shipping on Us & get purchase protection with PayPal Purchase Protection. Shopper Insights, another feature of PayPal Marketing Solutions, gives businesses aggregated and anonymous insights into PayPal shoppers visiting their Site so that they can see where their opportunities are.
