More than 300 million people use Facebook Stories & Messenger Stories every day, FB claimed today. To help businesses reach more people, it was now making Facebook Stories ads available to all advertisers around the world.
Here’s the announcement:
Drive business results with stories ads
Now you can include Facebook Stories as an additional placement to News Feed or Instagram Stories ad campaigns, delivering your message in a fullscreen, immersive environment. And soon, you’ll be able to extend the reach and improve the performance of your stories ad campaigns in Messenger too.
Facebook Stories ads support every objective that’s currently available for Instagram Stories ads, including reach, brand awareness, video views, app install, conversion, traffic and lead generation. Facebook’s full suite of targeting and measurement capabilities is also available for stories ads across platforms.
Advertising in stories has proven to drive valuable business outcomes. In the Ipsos survey, 62% of people said they became more interested in a brand or product after seeing it in a story. And brands testing Facebook Stories ads are already seeing results. iHeartRadio, Kettle Chips and KFC are among the advertisers who have seen brand lift from their Facebook Stories ad campaigns.
For performance marketers, stories ads can also inspire people to take action. More than half of people surveyed said they’re making more online purchases as a result of seeing stories. In addition, 38% of people said that after seeing a product or service in a story they talked to someone about it, and 34% said they went to a store to look for it. Tentree, a sustainable, eco-friendly clothing company, and Skout, a dating app, both found that adding Facebook Stories to their Instagram Stories ad campaigns resulted in more customer actions at a lower cost.
Image Credit: Facebook
