About a quarter of all US adults (26%) get news from two or more social media Sites, up from 15% in 2013 & 18% in 2016. But there is considerable variation in the extent to which each Site’s news users get news from other Sites, & which Sites those are, according to a recent Pew Center report.
Facebook claims the largest share of social media news consumers, & its news users are much more likely to rely solely on that Site for news. Just under half (45%) of US adults use Facebook for news. Half of Facebook’s news users get news from that social media site alone, with just one-in-five relying on 3 or more sites for news.
By comparison, news users of LinkedIn, Instagram, Snapchat and WhatsApp are particularly likely to get news on multiple social networks: Half or more of their news users get news on 3 or more social media Sites.
For the rest of the report, click here.
– This is a startup profile based on publicly available material & not a review –
