If you have a Site that has trouble converting your visitors, ‘poptin’ can help out by tracking visitors’ behavior, & by sending them the right messages at the right time. According to poptin, this results in more leads, more subscribers if you have a newsletter, an increase in engagement, which ultimately results in more sales, among other things.
Poptin is a DIY lead magnet platform which aims to help digital marketers & businesses that are looking to convert their Website visitors. It was developed by Israel-based co-founders Tomer Aharon & Gal Dubinski to help their own digital marketing agency’s client Sites to achieve more conversions.
According to Gal Dubinski, solid SEO & Pay per click (PPC) campaigns aren’t enough to drive conversions. Their initial approach was to have a designer create an exit-intent popup, which became a great lead magnet & drove up conversion rates.
This led to the creation of poptin, which works with your Website, tracks your visitors’ behavior, shows them what needs to be shown by way of advanced overlays, popups & widgets. All of this is fully customizable, & it integrates with most CRMs & emailing systems.
Actions can be triggered:
- Upon planning to leave
- After scrooling down
- After several seconds
- After several clicks
- After clicking a link
Of course, a ton of conversion rate optimization platforms are already available out there, but poptin’s other co-founder Tomer Aharon claims elsewhere that they differentiate their offering for the following reasons:
- A free plan is available to try the platform out with a full set of features, for up to 1,000 views, with paid upgrade plans starting at US $19/month
- Allows you the creation of widgets & overlays via a simple drag & drop interface
- Have a deep understanding of what actually drives leads. A number of “highly converting” overlays ship ready to go with the platform, & that claim that you’ll have an “awesome overlay ready to go for your Website within 3 minutes.”
– This is a startup profile based on publicly available material & not a review –
Image Credit: poptin
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