The social Q&A based, human-powered, native mobile search engine app ‘Jelly’ was re-launched recently with improved features. Jelly is a brainchild of Biz Stone, the Twitter co-founder & CEO/Co-founder at Jelly Industries, headquartered in San Francisco, US.
Early this year, Stone made a public announcement to bring Jelly back to its original vision, this time with more adaptability. The original app, launched on January 7, 2014, for Android & iOS, had a Q&A feature embedded with the image-driven search ability & social network’s inclusion. A few months later, the iOS app was updated to version 1.1 to allow & use map & location features. The app was paused after November 2014 on account of slow response.
In its new avatar, Jelly is empowered to justify the trinity of ‘Help, Empathy, & Humanity’. Contrary to the original version, anonymity has been emphasized on so that one can find answers without signing up & it would be available on an app as well as on the Web. Sign-up is only required for answering the queries which are then rated based on helpfulness. This apart, the scope of Q&A has been extended beyond one’s own social network to have a high scale of useful results. In the new version, 1 can also follow up & question further to those who answered their queries. Jelly has been improved with artificial intelligence & the routing algorithm to really make it “a search engine for busy people”.
Jelly is an attempt to re-think about how we search traditionally. It works on a simple motto of just asking a question & receiving answers while being on the go. Neither to worry about keyword choice, nor to search & scroll through loads of search pages, & yet one can find more meaningful, more intelligent, more real-time & quicker access to answers & information, that’s too by actual humans like you & me. It’s kind of real time virtual conversations, casual forums & help chats to foster ease & convenience in terms of collecting really needed information & thus, helping us in faster decision making.
Jelly, a distinctive brand name, has been inspired by the Jellyfish which has a loose network of nerves that collectively act as a brain. In a similar fashion, largely distributed & loosely connected do-gooder people across the globe can work as a coordinated user base through Jelly to reach out & help each other in real time.
Image Credit: Jelly
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