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So what’s happening in the world of the Internet? The 2016 edition of Mary Meeker’s annual Internet Trends report is out. The prestigious annual report tracks the growth of the Web….
Here’s some of the points it laid out:
•Global Internet users have surpassed 3 billion; India has supplanted the US as the world’s 2nd-largest Internet market.
•Internet user growth remains consistent (led by acceleration in India), while smartphone user & shipment growth have slowed.
•In the face of a slowing global economy, key macro growth drivers from the past 2 decades are less certain.
•Internet advertising (particularly via mobile) continues to grow, but so does ad-blocking, pushing the envelope on development of more innovative ad formats.
•New Online-first brands have rapidly grown in popularity for the millennial generation with their focus on omni-channel & personalized distribution strategies.
•In communication, video & images shared are growing as a means of storytelling; creators, consumers, & advertisers are taking part.
•Looking to China, Internet leadership continues, as the country boasts global innovation powerhouses in e-commerce, messaging, travel, financial services, & on-demand transportation.
For more, click here for a slideshow on the report.
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