Web · 2018-10-06

Import Facebook campaign data into Google Analytics by ‘EasyAutoTagging’ – #Startups

Running advertising campaigns on the Internet is all about lead conversions – attracting users & convincing them to buy a product or service, to read an article or to watch a video. However, conversions are not always that easy to effect. All kinds of influences & inappropriate user interactions could quickly ruin a campaign resulting in escalating costs & a weak outcome.

Doing away with manual tagging of Facebook adverts with URL parameter, ‘EasyAutoTagging’, as its Website states, imports Facebook campaign data into Google Analytics automatically, thereby tracking Site metrics too. EasyAutoTagging uses a URL parameter to wire campaigns in Google Analytics where sets of custom alerts are easily added. This allows owners to monitor their campaign in real-time. Information on customer location, type of device, time spent on site, conversion rate, over & under-activity are measured & displayed giving advertisers all the data they need to predict & effect success.

Coming back to the highs & lows of advertising campaigns, the best way to eliminate the possibility of overspend & poor performance during a campaign is to monitor the progress of user actions. A campaign may be running at a steady ‘spend’, but suddenly there may be a massive spike in ‘click throughs’ without appropriate conversion rates. This could occur for many reasons – incorrect target audience, bad timing of placement or weak presentation. Whatever the reason the important factor is that the owner must be alerted immediately in order to readjust the campaign in time to avoid losses.

EasyAutoTagging Website blog offers descriptions of just how difficult it is to run advertising ‘in the dark’. It diagnoses problem areas & demonstrates how one can scale & automate generating URL Parameters directly in one’s platform. Moreover, they offer a free trial period so that users can view the results of their system.

 

– This is a startup profile based on publicly available material & not a review – 

 

Image Credit: EasyAutoTagging

 


 

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