Internet related News · 2016-12-28

Holiday shoppers went more for Apple: Flurry

Almost half of all new mobile device & app activations across the US in the week leading up to Christmas & the beginning of Chanukah were for the Apple iPhone, according to analyst firm Flurry.

Here’s the Flurry blog post:

By: Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at Flurry

With the dates of Christmas and Chanukah synced this year, smartphones were once again predominate on everyone’s wish lists. As we do every year, Flurry took a look at the most gifted smartphones and tablets this holiday season, examining phone and app activation throughout the week leading up to Christmas day and the start of Chanukah.

For every Samsung Device Activated, Apple Saw Two

Xmas Top Device Activatations by Manu

Did you get a new phone this holiday season? Chances are you got an iPhone.

This year, 44% of new phone and tablet activations were Apple devices with Samsung seeing 21%. While Samsung is slowly growing in popularity throughout the holiday season, up 1% from last year, Apple devices continue to be the gift to give. Holding the third and fourth positions for activations are Huawei and LG; which  is remarkable, as both manufacturers do not have an individual device within the top 35 devices activated. Their high rank is likely due to the fact that they have wide variety of devices and affordable options (hundreds of phablet and medium phones) for consumers to choose from. Perhaps not so surprisingly, missing from this chart is the Google Pixel. With only two devices, the Pixel and Pixel XL, and mixed market reception, Google struggled to drum up excitement this holiday season.

To read the rest, click here.

 

 

•Share This•

Click here to opt-out of Google Analytics