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Small business owners are often pressed for time, they just don’t have enough hours in their day to get through the essentials, let alone plan & execute Online systems to promote themselves.
Perhaps with this thought in mind, Google has launched a portal aimed particularly at small business. It’s an effort to ease investigation into digital products that might suit small business & contribute to growth.
Google small business Website has a simple & very easy to understand interface. Business owners are asked to enter their details.
Based on this information Google has formulated a plan, with the objective of informing people about its products, which its feels are tailor made to offer growth potential to the biz owner. The thing is, the entire process is swift & easy to understand, even for the non-tech savvy among us.
Products that it recommends include adding a profile to Google Maps, setting up a Website — if you don’t already have one — using Google ads for promotion in the search results & other tools in the artillery, such as Google Analytics to measure success.
Google has 3 main criteria, & asks 3 questions to assess a businesses’ needs:
- Would you like to stand out Online?
- Would you like to reach more customers?
- Would you like to work more efficiently?
Once it receives your answers they set about directing you to products that they have under their umbrella, which might achieve your aims — for instance, if you don’t have a Website or Online portfolio, Google offers a free Site. That’s right, a totally free spot on the Net, which automatically links into search & maps.
Pinpointing your business on Google Maps, means that your business might gain prevalence, since anyone searching for something similar Online may end up on your profile by default.
The 2 main arteries of the campaign are Google My Business, which offers completely free tools to enhance a businesses’ Online presence, and Smart Campaigns that offers to take a business step-by-step through the sometimes arduous process of setting up & buying an appropriate ad campaign to grow a business.
Altogether, this is a smart move to acquire a businessman’s spend online by offering an very well thought out set of tools, which anyone would be a fool to ignore.
