Coming up with a nicely designed corporate or brand identity: logo, symbol or trademark, is not easy. Even a graphics pro needs some inspiration. Logobook’s Website directory of classic designs, going back to the 1950s, might just make the difference to help give you that extra edge.
Logobook is neatly organized into a number of sections – letters & numbers, shape, object, nature & business. Within each of the sections, the directory is further broken down, so in ‘Shape’, you can see designs for crosses, crowns, hearts, ribbons… & for ‘Business’ there are subsections for advertising, engineering, finance, hotel… & so on.
Once you drill down into an actual design, you get access to a black & white vector-format image (svg or eps), along with the following details:
- Brand/company name
- Country of the brand/company headquarters
- The type of business i.e. ‘bank’ or ‘residential development’
- Design company name
- Designer or designers names
- Year the design was created
The Website, which is currently in beta, was created & is maintained & curated by Svizra, a group of designers based in Switzerland. The criteria they use for inclusion in the directory is – “originality, simplicity, intelligence, & charm”.
Svizra insists on having strictly black & white logos only on the Site so that users will more easily be able to compare design concepts without extraneous factors like color or shading getting in the way.
Seymour Auf Der Maur is the Editor of the site, & he insists in another publication that the aim of the site is not just to provide folks with inspiration but to make people aware of what’s been done before, & by whom.
He goes on to state that his future plans are for growing the base of original designs & to build a “strong community of contributing businesses & designers that will help push identity design into new areas, encouraging more innovation & less repetition.”
- This is a startup profile based on publicly available material & not a review -
Image Credit: Logobook
•Share This•
