Internet related News · 2015-07-08

For many Americans, the mobile phone was as important as deo, coffee & TV: Report

Many Americans believed mobile phones ranked higher than TV & coffee in their daily lives, with a portion of the population finding it just as important as deodorant, but thankfully not as critical as the toothbrush. The mobile phone came in just behind the toothbrush, the Internet & the car, according to a survey conducted by Bank of America.

In the 1st-ever such exercise conducted by the Bank, it found that for the youngest Millennials (ages 18-24), their mobile phones were as important to their daily lives (96%)—even more than
the Internet (88%), deodorant (90%) & their toothbrush (93%).

The ‘Bank of America Trends in Consumer Mobility Report’, looked at mobile trends & banking behaviors among consumers across the US.  As such, the Bank said, the report had uncovered insights into consumers’ daily use of & feelings toward mobile phones, including frequency, relevance & impact on day-to-day lives. The report also explored banking behaviors, seeking to explain the ‘how, when & why’ of consumers using their mobile devices to manage their finances. Incidentally, Bank of America had, this year, surpassed the 15 million active mobile banking customers—a number that was
growing by more than 200 thousand customers per month.

Methodology

Braun Research, Inc. (an independent market research company) conducted a nationally representative,
telephone survey on behalf of Bank of America between May 6-23, 2014. Braun had surveyed 1,000 respondents throughout the US comprising adults of 18+ with a current banking relationship (checking or savings), & who also owned a smartphone.

The survey was conducted by phone to a dual frame landline and cell. In addition, 300 adults were also surveyed in eight target markets: California, Florida, Texas, Atlanta, Boston, Charlotte, Chicago & New York.

The survey found that a majority (85%) of respondents checked their smartphone at least a few times a day; 35% said they checked it constantly. Nearly half (47%) couldn’t last more than one day without their phone.

If their phone was unexpectedly taken away, nearly four in five (79%) respondents said they would be willing to give up alcohol or chocolate to get it back.

 

 

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