Firefox’s experimental extension throws up real time recommendations on what to read next – News

Just yesterday, Google announced the new version of Android called, ‘Pie’ which has Machine Learning (ML) at its core. Today, Mozilla announced ‘Advance’, a real time recommendations Web extension to your Firefox sidebar while you browse.

With ML, Advance uses your current browsing to suggest related news & similar pages to read next, & uses your browsing history to create a personalized feed of quality Content.

Here’s how it works:

  • Advance works by analyzing Content you’re into right now in order to provide recommendations based on what you may want to “Read Next” through a sidebar in the browser.
  • Additionally, Advance shares recommendations based on your recent Online history which is discoverable in the ‘For You’ section of the sidebar. The recommendations will be based on what you visited once you’ve installed the Web Extension.
  • The Advance sidebar enables discovery without disrupting workflow.
  • Recommendations are purely driven by relevance, the primary goal of this experience is to give you the best and most timely recommendations.

Mozilla says, for example, you’re just browsing the Internet, & come across a page with a list of the hottest restaurants. Advance starts to recommend similar Content around the most popular restaurants so that you can start comparing without having to do all the research on your own. These are based on the trusted Sites you’ve already visited, new Sites are recommended for you to explore. If there’s a recommendation you don’t want, you have the option to flag it as “Not interesting, off topic/spam, block Sites,” or give direct feedback. The recommendations are personalized for you.

Here’s a slide: 

Mozilla Advance

Join Test Pilot Program

The Test Pilot program is open to all Firefox users. Firefox already has over 100,000 daily participants. Visit to learn more.

Feedback can be given at

Image Credit: Mozilla