Facebook has become one of the most widely used advertising platforms on the Web. Its large user base includes individuals & organizations alike, so whether you’re looking to target business-to-business (B2B) or business-to-consumer (B2C) clients, your Facebook ads are sure to reach more audiences. It’s also a bonus that Facebook users are actively engaging with content, including ads posted on the site. This can greatly increase your click or open rates, eventually leading to conversions.
Facebook is advertiser-friendly, too, as it helps you maximize your return on investment (ROI). Its multiple ad placement options are a good fit if you have a rather tight budget for your campaigns, but you still want your ads to be highly targeted toward a specific user segment. There are also no restrictions regarding the ad format you want to use since Facebook’s partner sites and apps support photo, video, slideshow, and more.
The accompanying infographic presents up-to-date information about Facebook advertising, broken down into individual sections for easy reading yet exhaustive enough to tell you how to use Facebook ads to your business’s advantage.
Please include attribution to Spiralytics.com with this graphic.
