‘Alter’ is a new tool that is aimed at helping Online Content publishers & marketers to convert more
visitors through personalized Website Content.
This revolutionary technology that promotes content personalization determines a visitor’s interests automatically based on their Web activities & deliver content that will match their interests in real time.
With Online activities growing rapidly these days, people typically spend less time perusing through
Websites to find what they want. This means every Online Content publisher or marketer has just a few
seconds to deliver exactly what a visitor needs or risk having them click-off to somewhere else. Alter
hopes to help achieve this through Website personalization.
Alter helps to achieve Website personalization by automatically changing Website Content in various
ways. It can change Website images based on the visitor’s gender or device. It can also display specific
Website text based on the visitor’s interest or change it to match his or her country.
By personalizing Content this way, you will be able to target specific groups of visitors more effectively. It is also a win for visitors since Alter makes it easier for them to find what they are looking for on a Website more
conveniently without having to waste time clicking around for it.
The software is compatible with all types of websites. You simply have to add a one-line JavaScript tag to
the Website code to start using the service. Once enabled, Alter anonymously determines visitor
interest based on their activities across the Web. The data used is strictly anonymous which means there
is no privacy or safety infringement of any sort. The company hopes to safely personalize the Web for
users.
Image Credit: Alter
- “Tokkingheads” uses AI to animate photos – Startups - 2023-06-05
- Branding made easy with “Simplified” – Startups - 2021-06-08
- Send across video proposals instead of text ones – Startups - 2021-06-04
