‘Drift’ is an easy-to-install customer communication platform that you can now to your org’s ‘Help’ docs to scale customer communication.
No doubt, your app or Site’s customers really appreciate it when they receive quick & incisive help if they’re stuck or need a hand. Handling direct support yourself or farming it out can rapidly get cumbersome & expensive if you have a lot of customers. That’s where a service like Drift’s Intelligent Messaging & its newly introduced integration with knowledge base software comes in.
Drift is a messaging app that includes an intelligent bot-based ‘live’ chat & in-app messages feature which will help you convert more leads by talking to your Site visitors. They claim conversion rates of 7-20% when you use their product vs typical rates of 2%.
The app has a number of nice features to help grow your Online business:
- In-app surveys to get instant customer feedback
- Capture email addresses & send targeted emails
- Have your team connected on the go with push notifications via an iOS app (& Android upcoming)
- Connectivity with popular Online marketing platforms like HubSpot, Zapier, Slack & Segment
Now, with its new knowledge base integration feature, Drift will answer questions with the answers you’ve already got witten down, so when someone asks something in the chat inside your Site or your app, you’ll be able to instantly give them an answer without resorting to trained technicians, saving their time for the really tough questions.
Drift currently supports integrations with some of the most popular environments, like Zendesk, WordPress, Helpjuice, Help Scout, & has plans to add more based on customer demand.
David Cancel is an entrepreneur & investor & CEO of Boston, Massachusetts, & the USA-based Drift was a startup that he cofounded in 2015. In a blog post explaining why he founded Drift, he states that he had an obsession….
….of helping businesses communicate with their customers — the connection between businesses and their customers (that feedback loop) … I wanted to see if we could get beyond slogans and mantras to structure teams it in a way that intrinsically placed the customer ahead of everything else.
We made a few decisions — in form, process, and culture — that were designed to safeguard the team against misdirection and ensure that customers remained central.
Drift is free for 100 active contacts/month or less & comes with unlimited team members, conversations, storage & integrations, as well as basic welcome messages & basic widget customization. For US $39/mo you get upped to 5k active contacts/mo & targeted messaging, automatic email follow-up & advanced widget customization. There are advanced paid options available.
– This post is merely a startup profile based on publicly available information & not a review. –
Image Credit: Drift
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