Web · 2018-11-15

Online community building the ‘tribe’ way – #Startups

community building

Forums are old. This startup has a different community building process. ‘Tribe’ is a Cloud based question & answer community software, & can be integrated with 3rd party Web Content.

Instead of the standard FAQ, so often seen on the Net, tribe can be used to create a robust social environment for clients to pose questions about a company’s product, & have a peer provide an answer. This concept is aimed at developing trust & transparency, within an Enterprise’s buying community. Tribe can also be employed to replace a company’s traditional knowledge base – its more flexible, attracts client’s interest & gives answers to exact questions & concerns.

The application can be hosted on a sub-domain provided by tribe, or on a company’s primary domain. Tribe believes that their software creates Content for Websites, which not only satisfies product queries, but also increases the Site’s visibility in Search Engine results, since fresh, constantly updated Content is what they’re looking for when crawling the Web.

Additionally, tribe suggests that its community solution can be used to generate sales leads, which may be nurtured into conversions – the structure is conducive to customer engagement, allowing businesses to address client’s concerns prior to purchase, increasing the chance of a sale.

Tribe claims that its application is a more modern approach to forums, which they say are outdated – their application is structured in layers, allowing moderators to monitor content effectively, plus, they believe that their layout & design has a ‘Native Mobile’ look, which is more acceptable to today’s audience. The software also has add-on applications to enhance performance, such as :- lead generation tools, analytic measures, statistic metrics, messaging, image provision, virtual currency reward systems. All these tools cater to both the experience of the client & the satisfaction of the business owner.

Tribe have attempted to inject fun into their community software by offering the opportunity for users to gamify their platform – businesses can create incentives for content creation through the provision of rewards, such as badges, virtual currency & other credits. The team behind the application, also offer to provide users with in-house created content to get communities started on any platform.

This new community building platform is free to use for 30 days, so potential users can gain an understanding of the software, & see if its suitable for their needs.

 

– This is a startup profile based on publicly available material & not a review – 

 

Image Credit: tribe

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