News snapshots · 2018-10-01

Baidu mini-programs get 100 mln monthly active users – Quick News

China’s largest search engine operator Baidu has claimed its mini-programs have got 100 million monthly active users after being introduced 2 months ago.

A report in the South China Morning Post quoted Ping Xiaoli, head of the company’s app & news feed business, having said so at a media briefing earlier this week, the transcript of which was verified by a Baidu spokeswoman on Thursday.

The Nasdaq-listed company first announced the launch of mini-programs at its AI developer conference in July, with a full roll-out expected by the end of the year.

Mini-programs refer to applications typically smaller than 10 megabytes that can run instantly on the main app’s interface.

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