Internet related News · 2016-03-07

Apps India 2016 conference – A look at the explosive growth in India’s market for apps

apps conference

After its inaugural conference in 2015 was well-received by the industry, the Apps India 2016 international conference on mobile applications commences in Pune, India from tomorrow, March 8.

‘India – The App Nation’, the theme of this year’s conference, highlights the exponential growth of the industry. According to a Deloitte TMT (Technology, Mobile & Telecommunications) Report, India is on the cusp of an app revolution. And why not? With Mobile internet user base in urban India touching 197 million (65% growth over last year) & the rural user base surging to 80 million (99% growth by October this year), seizing the opportunity to showcase new products & survey the landscape is definitely a smart move.

The numbers are hard to ignore – by June this year, say the organizers, 462 million Indians will be using the Internet. Downloading apps is an activity increasing by leaps & bounds. The revenue from downloaded apps exceeds US $ 227 million, and is only set to go north. Rural India is the driver of this incredible growth, say experts. Local language content is well on the path to some impressive growth spikes.

The Apps India 2016 conference expects to look at a wide array of topics. These include:

  • Mobile for development which explores how apps can be used in education & development
  • IoT – its challenges and (mobile) opportunities
  • Cloud management
  • Mobile marketing (analytics)
  • Gamification Dynamics in App Development
  • Trends in mobile gaming

The conference has lined up industry experts & savants to stimulate discussion. They include Miten Mehta, Member of Board (Non-executive),Financial Technologies Group / 63 moons; Arijit Bhattacharyya , Founder & CEO, Virtulinfocomm ; Rakesh Patibanda , Game Design Researcher , RMIT University, Australia ; Ayush Jain , CEO , Mindbowser ; Rakesh Deshmukh , Co-founder and CEO of Indus OS Labs, Ajay Ramasubramaniam , Director, Zone Startup India ; Manoj Agarwal , Co-Founder, Giftxoxo; Venkatesh C.R ., Managing Director & CEO, Dot Com Infoway / Galatta Media & Co-Founder, Magzter Inc ; Pratap TP , Co-Founder & CMO, Qwikcilver ; Bhargavi Upadhya , System Architect, Philips India Ltd.; Siddhesh Bhobe , CEO, eMee Insights-Persistent Systems.

According to Yahoo’s Flurry Analytics report released last year, India’s mobile app usage outpaced every other country in the world. Mobile shopping apps and gaming apps are used obsessively by Indians, the report claimed. What better time than now to ruminate & dream bigger dreams, for app developers & the industry?

 
Image Credit: Apps India 2016

 

 

 

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