Uncategorized · 2018-07-17

About US $35 bln worth of apps & games downloaded in 1st half of 2018: Sensor Tower – News

App Store & Google Play users spent a combined US $34.4 billion on mobile apps & games in the 1st half of this year, according to Sensor Tower Store Intelligence estimates. On a year-on-year basis, this represents a 27.8% increase over the first half of 2017, when consumers spent a combined US $26.9 billion on both stores.

Worldwide Mobile App Revenue and Downloads

Apple’s App Store saw consumer spending of approximately US $38.5 billion last year, nearly double the estimated $20.1 billion spent on Google Play, which, unlike its competitor, is not available in China. In terms of growth, this translated to a year-over-year increase of about 34.7% for the App Store, edging out Google Play at approximately 34.2%.

Consumer spending on Apple’s App Store reached an estimated US $22.6 billion worldwide in the 1st half, which was about 90% or 1.9 times more than was spent on Google Play during the first 2 quarters of this year. Spending on iOS grew 26.8% over the same period in 2017, compared to 29.7% for Google Play.

Netflix was the highest grossing non-game app worldwide in 1H18, followed by Tinder and Tencent Video.

1H 2018 Mobile App Revenue

Worldwide 1st-time app installs reached approximately 51 billion, an increase of 11.3% over the first 1st of 2017, when downloads totaled an estimated 45.8 billion across both stores. Facebook led worldwide downloads in 1H18, with its WhatsAppMessengerFacebook, & Instagram ranked at the top 4 apps by combined installs across both platforms.

1H 2018 Mobile App Downloads

The growth of Google Play app downloads was more pronounced than those from Apple’s store at 13.1% versus 10.6%, respectively, a byproduct of Android’s higher rate of adoption in developing nations. Google Play downloads, which we count as the first install of an app per user account, totaled approximately 36 billion, or about 2.4 times the App Store’s estimated 15 billion.

Apple’s platform earned more than double the revenue of Google’s with fewer than half as many downloads. App downloads grew 13.1% versus the same period in 2017 on the App Store, where they totaled 15 billion, a larger increase than the 10.6% growth experienced by Google’s platform at 36 billion installs, or more than double iOS.

Image Credit: SensorTower

 

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