It is possible for your blog to remain unknown even after so many years of blogging. The truth is, growing your traffic takes a lot of deliberate efforts. To increase your blog’s reach & boost it’s image there are some important strategies you need to follow.
Here are 10 ways to promote your blog.
Rebrand & rebuild
Frankly, it is quite possible that the reason why you haven’t been getting many readers is that your blog’s Content is just not good enough. Sometimes, you’ve to face the truth; your Site needs some work & you have to be willing to put in the efforts required to rebrand & rebuild. Check if people find your blog posts interesting, & try to adjust to allow reach a wider audience.
Build an email list
An email list is one of the best ways to generate organic traffic for your blog. Building an email list of readers who are constantly getting all the cool stuff you post on your blog will help you will be able to convert them & make them loyal followers in the long run.
Harness the power of communities
Aggregate Sites & Online communities are one of the best places to reach out to a large audience with your Content. One of the strategies to employ when sharing your posts on community platforms is to answer questions of other users & offer expert advice using some part of your blog post & linking back to your blog for the further in-depth answer.
Share your Content
Good Content is meant to be shared. It is not enough to have good Content on your Site; you should ensure that you share your Content across as many platforms as possible. Also, make your posts impressive & interesting & encourage people to share it as well.
The power of social media
One of the biggest inventions of the 21st century is social media. There are so many social media platforms to promote your blog on. All of them have their respective strategies. It’s important that you understand these strategies & know how things work on each of these platforms to get the best results.
Promote your blogs through partnerships
There are tons of ways to promote your blog through partnerships with other bloggers & even non-bloggers. You can feature a guest post on your blog, or write as a guest for another blog. You can also mention popular influencers in your posts, quote them & let them know so that they can share your posts. These are just a few of the many ways to get wider coverage for your blogs through affiliations & relationships.
Advertise or promote your blog
If you can afford it, paid advertisements is another way to promote your blog. you can advertise your blog using Google AdWords, Bing Ads & other forms of search engine ads to improve your rankings on them. You can also boost your posts on various social media platforms through paid advertisements
Take advantage of search engine Algorithms
Search engine optimization, link building, using sitemap plugins etc. these are just a few of the ways you can ensure that your blog posts show up on the first page of search engines. Learn the simple tricks that help your search engine rankings & apply them to boost the performance of your posts.
Write impressive & top-quality Content
While all the strategies in the world can get people to visit your site, it is the Content of your blog that will ensure that they stay & make sure that they return. Ensure that your blog posts as informative & engaging as they can be; enough for your readers to identify you as an authority & check your blog out again
Use automated Content push
It is possible you have visitors that like reading RSS feeds, you should set up an RSS feed for your site that your blog shows up among their favorite publications.