According to a statement put out by Amazon, Amazon Personalize “makes it easy to develop applications with a wide array of personalization use cases, including specific product recommendations, individualized search results, and customized direct marketing.”
Personalize is a fully managed service that trains, tunes, & deploys custom, private ML models. It provisions the necessary infrastructure & manages the entire ML pipeline, including processing the data, identifying features, selecting algorithms, & training, optimizing, & hosting the results.
The e-commerce giant said customers receive results via an Application Programming Interface (API) & only pay for what they use, with no minimum fees or upfront commitments. To get started with Amazon Personalize, visit https://aws.amazon.com/personalize/