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Google takes wraps off ‘Area 120’

It’s official. Google has formally launched its internal incubator, ‘Area 120’, & launched a dedicated Website to announce its birth. Along with that, it’s also initiated 1 program – how to advertise within Virtual Reality (VR). The experiment called ‘Advr’, involves a cube-like ad format which allows video ads to run in a 3D/VR environment.

Area 120 was launched at Google in March, 2016, as a way to retain entrepreneurial-minded talent at the company, as well as give teams the ability to test new ideas that could eventually become Google products.

Image Credit: Google