Mobile · 2017-04-03

With ‘Game Zone’ you can write a playable gaming ad without writing any code

Mobile ads that include an interactive mini-game in them are prone to achieve higher levels of engagement & improved recall rates among potential customers. JustAd recently launched Game Zone, a customizable, self-serve mobile ad platform aimed at game developers & publishers.

Other template-based tools are available to create playable ads but justAd claims that Game Zone is actually the 1st one available that is fully customizable & can be used without needing to have technical knowledge.

JustAd claims that standard rich media-based ads, which average about 3.5 clicks per ad, pale by comparison with playable ads, which drive engagement rates averaging 50 clicks per ad. The company claims that Average Revenue per Install (ARPIs) & lifetime value (LTV) rates are also much higher.

The creation of branded games is pretty easy using this HTML5-based platform which includes 15 game types & a customized game engine that facilitates branding & user acquisition. To use it you need to get JustAd’s Creative Factory, which is a drag & drop mobile studio design environment.

Among the 15 game modules that come with Game Zone are: pool, memory, slots, Match-3,brick breaker, racing, maze… Plans are on for Game Zone to offer up to 100 game types that can be easily developed from modules.

Once you use Game Zone to develop your playable ad, players just tap on the ad on their mobile device & they will be sent directly to a playable version of the game without any fuss.

JustAd was founded in 2009, is headquartered in Tel Aviv, Israel & has offices in New York City, USA. It bills itself as a: “creative technology company offering an ensemble of creative products that all aim to empower our users in manifesting creativity & encourage engagement to improve results.”

Besides Game Zone & Creative Factory, justAd also markets other products that target rich media ad creation. Just to name a few: API Pro is written in JavaScript & allows developers to create even more powerful playable ads. EyeMagnet allows you to automatically turn a banner ad into a “high impact ad.”

 
Image Credit: justAd 

 

 

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