Custodee is a service that monitors Websites that you want to keep tabs on, giving you a summarized email once a day if any changes are made to elements in the pages. Daily screenshots are also captured & stored by the service, so you can get a visual idea of how your competitors are changing their Sites.
Besides the daily summaries & automated screenshots, which you can compare over a period of time, Custodee lets you monitor specific Website elements for which you can get instant alerts.
So, why would you want to track Web page changes?
According to the Custodee product page, these are the main reasons:
- Increase AdWords conversions – By tracking changes you can also track the availability of competitor products, so that you can time the start of Google AdWords campaigns when, for example, your competitors’ products are out of stock.
- SEO tracking with screenshots – You can take automated screenshots of search results over a period of time & see how your own Website & those of your competitors rank on Google.
- Increase sales when your competitors raise prices – Attract new customers by getting alerts when your competitors raise prices, by making special offers.
- Archive Web page changes – Create a visual Web page archive for yourself, then export your screenshots & keep them on your device.
- Analyze Web Content – Use timely info you get by automatically monitoring 100s of Sites to get 1 step ahead of competitors & increase sales. You can easily analyze your competitors’ strategies by comparing changes graphically on a timeline.
As Tony Schumacher, the Berlin, Germany-based developer behind Custodee says in a recent bog post, a lot of people make a habit of visiting competitor Websites to see new launches, price changes, product availability, registration options… On many of these Sites you’ll be able to sign up for a mailing list to be notified of product or service availability, but what you’re likely to get is some spam marketing newsletters.
The service is free for tracking up to 10 Websites. If your needs are greater, you’ll need to create an account here & get in touch with them for pricing.
– This is a startup profile based on publicly available material & not a review –
Image Credit: Custodee
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