WhatsApp drops annual subscription


For a few years, the Facebook owned messaging app, WhatsApp used to charge members US $1 after the 1st year as subscription in lieu of ads. Apparently, it hasn’t worked out as well as the company hoped. On Monday, the company announced that it was dropping the annual fee & would become a completely free service for end users.

http://news.google.com Jan 18, 2016 

The world’s most popular messaging app, WhatsApp, is making a key shift in its strategy. Starting today (Jan. 18), WhatsApp is dropping its service fees …

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WhatsApp to go completely free and drop annual subscription cost – The Independent

http://news.google.com Jan 18, 2016 

Jan Koum, WhatsApp’s co-founder, said that the subscription fee “really doesn’t work that well” and that people were worried that they might miss a payment …

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WhatsApp will soon be free: yearly payment being removed – Android Authority (blog)

http://news.google.com Jan 18, 2016 

For a service that supposedly charges you after your first year of service, I can’t say I know anyone that has ever actually paid for a WhatsApp …

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Facebook’s WhatsApp Drops Subscription Fee, Tests New B2C Tools – Bloomberg

http://news.google.com Jan 18, 2016 

Facebook Inc.’s WhatsApp messaging service is to drop its annual $0.99 subscription fee. Instead it will test ways to monetize its nearly 1 billion customers by allowing …

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