If you or your company need to promote an app that you’ve developed then you have to get in touch with a specialized advertising agency or an expert & shell out some bucks. The other way is to somehow gain the smarts to do it yourself. Now there’s an easier & cost-effective alternative.
Using this Online mobile monetization & user acquisition platform, which is an all-in-one solution to manage your ad budget, you may choose formats & optimize your mobile CPI campaigns.
Clickky’s platform incorporates a slew of automation tools aimed at software development shops, mobile performance networks & even advertising agencies. It offers a number of unique features that help position the platform as a way to optimize & analyze mobile app promo campaigns quickly & smartly.
As Vadim Rogovsky, Clickky Founder & CEO mentioned elsewhere, the most interesting features of the platform were:
- A CPI payment model so that you only pay for the actual users who install your app
- Focus on non-incentive traffic, whose goal is to reach your target audience so that you’re able to generate additional value & boost revenue, vs. incentive advertising which offers rewards for app installs
- Automatic generation of creative materials (no need to upload)
- Automated tracking link builder
- A CPI prediction tool, which gives you an average cost per install for the targeting, so you don’t overpay for a particular campaign
- Access to premium publishers
Further, the platform has an ambitious timeline for the months ahead, in which they plan on adding:
- A retention rate tool to optimize ad campaigns based on reports about retention rates of users from different traffic sources
- A blacklisting tool to blacklist Websites where you don’t want your ads to be displayed
- An integration testing system that tests integration with the platform
- CPE ad campaigns for paying for actions taken by users after app install, like in-app purchases, pages viewed, etc
Clickky was originally founded some 4 years ago by a team of Ukrainian & Russian entrepreneurs & developers, & has since grown to have offices worldwide, most notably in New York & Tel Aviv. It boasts of 5 million monthly installs & 15,000 traffic partners, with a stated mission of “providing the best experience for mobile monetization and user acquisition”.
Image Credit: Clickky
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