London, UK-based marketing firm ‘Exponea’ banks on Artificial Intelligence (AI) & automation for marketing campaigns, especially in the e-commerce sector. It’s basically an ‘all-in-one’ platform for the acquisition, conversion & retention of customers.
Under the umbrella of its offerings, these guys give various packages that can help improve customer experience. What Exponea does is run automated campaigns independent of a company’s IT department. Among its various features is advanced analytics in the Cloud, for example. This gets an overview of how individual customers behave each time they visit a store. With this information, marketing campaigns tend to be easier to create & dispatch.
Next is an email management platform. Understanding each customer individually & what he responds to is paramount. With this software, the business knows just which buttons to push to get a favorable reaction. What’s more, the emails get to the clients when they are most receptive making it easier to increase the store’s revenue.
Exponea also features an inventory tool. Tracking items from suppliers to the business & to the end consumer has never been this easy. But with AI, the platform customer experiences are set to get better & better from the moment the platform is integrated.
Co-founders Jozo Kovac & Peter Irikovsky are the CTO & CEO, respectively. While their main base is in London, the company has about 10 other offices scattered around the world with one in the US.
Image Credit: Exponea
– This is a startup profile based on publicly available material & not a review –
