Here’s some good news for those still trying to implement the GDPR, especially publishers. Analytics firm ‘Quantcast’ has come out with a free, yup, you heard right, free consent platform called ‘Choice’.
New report says much of marketing dollars headed not to traditional search engines like Google but to voice search.
Reports: MediaPost Communications, Chain Store Age
The idea to create this startup ‘Pear’ was sparked off by the need to solve the problem of advertisers & email newsletters not connecting with each other.
The decision to ban such ‘financial products’ ads was because there were many companies who were advertising binary options, ICOs & cryptocurrencies that were not currently operating in good faith.
Whether you’re a publisher or advertiser, Clickky helps you target mobile ads to the right audience while managing your budget. To help you promote apps, you can use the self-service platform to choose the formats, launch & optimize your mobile CPI campaigns.
Facebook-owned Instagram has launched ‘Stories’, a feature that lets users share all the moments of their day, not just the ones they want to keep on their profiles. As you share multiple photos & videos, they appear together in a slideshow format: your story.
Reports: Los Angeles Times, Reuters, Variety, CNET, Las Vegas Review-Journal, Bloomberg
First View will help marketers achieve “significant” audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period.
Yahoo has decided to use Google’s expertise in Internet search & advertising in a new attempt to boost its revenue. The proposed 3-year partnership was announced Tuesday after Yahoo released its third-quarter results.
Reports: Reuters, The Register, MarketWatch