Stripe has launched a tool to help retailers build native buying experiences. Announcing this on its official blog, Stripe said the new product Relay will give anyone the means to buy from within tweets, for example, or from within any 3rd party app.
Here’s what the post said:
In Apps today, mobile e-commerce websites aren’t working: Ten-step shopping carts, mandatory account signup, slow page loads. When we get linked to a shopping cart on our phone, we usually just give up. That shouldn’t be surprising—most mobile shopping sites are fundamentally the same as the desktop sites that preceded them, despite the medium calling for something completely different.
For stores, you can use Relay to enable instant purchases in third-party mobile apps: one of our launch partners, Twitter, is using Relay to enable anyone to start selling within tweets. (You can try it out on this Tweet from @WarbyParker.) Or you can submit your products to be shown in a growing number of apps like ShopStyle and Spring.
For app developers, Relay is a set of APIs for building great in-app buying experiences. People can buy products directly within your app rather than getting pushed to third-party websites.
Stripe Unveils A New Tool To Help Retailers Build Native Buying Experiences In Apps – TechCrunch
Sept 14, 2015
Stripe unveiled a new set of tools, called Stripe Relay, for retailers that help them build native buying experiences within apps like Twitter.
Think of it as a buy button that merchants can place in multiple platforms. With Relay, merchants can integrate with multiple platforms and sell their products with simpler buying experiences. The goal is to ensure that a buying experience starts and ends within an app without having to jump out to a mobile site where users have to finish up the purchasing experience…
Now Anyone Can Sell Stuff on Twitter Directly in the App – WIRED
http://news.google.com Sep 14, 2015
The power of Twitter as a way to sell stuff is all about the chatter. It’s word-of-mouth for the whole world. But if global chit-chat greases the way for marketers hoping to make their …
Stripe launches Relay to help stores sell on mobile, partners with Twitter – VentureBeat
http://news.google.com Sep 14, 2015
One of the things that you can do through Stripe Relay is give customers the ability to buy right from tweets using a special link provided by the Stripe …
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