Snap has launched a seed accelerator to invest in media startups or creators aimed at mobile devices.
Called, ‘Yellow’, the accelerator starts off with a treasure chest of US $150,000, which it will invest in 10 different creators or startups beginning this fall. The company will take a small equity stake in exchange for the money.
Here’s what the Yellow Website says:
…will push the artistic boundaries of what’s possible with mobile content. Yellow will help you shorten the time it takes to turn your brilliant idea into reality.
Each year we will choose a small group of individuals and teams from around the world to join our inaugural three-month program. They’ll receive the tools needed to grow a business from the ground up, including funding, mentorship, introductions to industry veterans, and creative office space right here in Venice, California — as well as the opportunity for distribution on Snapchat.
Who is Snap looking for?
Established & aspiring storytellers from all over the globe.
If you have a vision for what mobile storytelling can be, you may apply. Snap says: Whether you’re working on an interactive story, a show, an AR experience, building the next big media company, or something in between, let’s talk.
What’s up on offer?
- Investment of $150k for equity on founder friendly terms
- Commercial support & partnerships
- Mentorship from industry veterans
- Networking events with creatives & media luminaries
- Creative office space
Key Dates
Applications are currently open to join the Fall 2018 program starting September 2018.
Applications Close: July 8, 2018
Interview Invites Sent: Late July 2018
Notify Accepted Applicants: Early August 2018
Program Dates: September 10, 2018 – December 7, 2018
