This July, another milestone was passed when smartphone apps, which have been playing an increasingly important role in consumers’ digital lives over the past several years, accounted for more than half of all Americans’ time spent Online.
According to comScore MMX Multi-Platform & comScore Mobile Metrix, “growing its share to a point where it now eclipses all other digital media platforms combined speaks to just how central to our lives the smartphone has become.”
For more, read here.
Image Credit: comScore
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