The use of Websites to market particular products or services is more common today than it has ever been. As a result users of any Site are constantly bombarded with ads. These are meant to influence them to take a certain course of action. If timed the wrong way they could actually act as a deterrent rather than an effective marketing tool. So how should websites approach this?
RightBar is a startup & a subset of ‘RightMessage’ looking to address this issue at the root in the most simplistic way possible. It is, in essence, a bar with a call to action displayed at the top of a Website or on individual Web pages.
To start with users of the platform need to add the app’s tracking script to their Site. This will help RightBar track the behavior of Site visitors. This means the Content on the Website that people are engaging with will also be monitored.
The next step in the platform’s usage is where the user integrates RightBar with their email marketing app. This should help gauge at what point of engagement each particular customer is at. Whether it’s their 1st time on a site or whether they have previously purchased any products or services. This will, in essence, be used to customize the message that each user will see on the bar.
The 3rd step is to configure the various calls to action depending on the services, products & free giveaways that the Website has to offer. This will be dependent on the various levels of usage for each customer. An example of a call to action could be, “Subscribe to my free newsletter.”
The app even allows for users to monitor the number of conversions in each individual stage.
RightBar easily integrates with various tools such as WordPress, Shopify, HubSpot, ActiveCampaign & many more. For anyone looking to use this on their Website, there is a single paid plan that they can subscribe to.
– This is a startup profile based on publicly available material & not a review –
Image Credit: RightBar
