Web · 2016-07-08

‘SendPulse’ – an integrated platform for email & SMS marketing based on AI

automated marketing

This integrated messaging platform seeks to make Online marketing simple by increasing your newsletter opening rate using artificial intelligence (AI). It automates the targeted sending of emails, SMS & Web push notifications through a scheduler with 3rd party integration, supports mobile devices & comes with exhaustive analytics.

The preferred way of using the platform is with newsletter subscribers, for each one of which SendPulse creates a behavioral user profile derived from a bunch of the subscribers’ patterns, like product purchases, layout, Content, time zone, communications preferences, etc. This user profile is then run through the platform’s machine thinking algorithms to optimize each user’s experience & to segment user groups using dynamic coupling. It then allows you to predict user behavior & helps you create content with monetization potential.

The main features of the platform are as follows:

  • Email Marketing: Create & send HTML emails with a drag & drop editor or select from 100s of existing templates
  • SMTP Server: Uses SMTP to send transactional & marketing email messages from any tool or app
  • Web Push: Instantly reach users when they’re on their devices with updates
  • SMS: Send SMS messages to users with instant discounts, confirmations & offers
  • REST API: Gives developers full control & managing capabilities

The platform has been around since the middle of 2015 & has gained a reputation as an excellent  economic alternative to email marketing automation leaders like MailChimp, ConstantContact & GetResponse. According to a statement elsewhere on the Web by Russian-born Konstantyn Makarov, the CEO of SendPulse, who have offices in both New York & San Francisco, USA:

…we have a secret sauce here. We analyze how your subscribers respond to your newsletter – if they open & click, what links they click, we do content analysis of the sent newsletter. It gives us invaluable information and we may predict how & when we can send better e-mail, it may increase the engagement. Our early tests show extra 10% to the email open conversion.

The pricing for the platform consists of: A free plan for less than 2,500 subscribers & up to 15,000 emails per month; a monthly subscription of 22 EUR for 3,000 subscribers & an additional 25 EUR for 10,000 messages, with a proportional sliding scale for more subscribers & messages; & finally a VIP plan for which you’ll need to contact with SendPulse.

 

 

 

– This post is merely a startup profile based on publicly available information & not a review. – 
 
Image Credit: SendPulse

 

 

 

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