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That’s right. Twitter has acknowledged it had started experimenting with increasing the limit of characters in a tweet from 140 to 280.
“Our research shows us that the character limit is a major cause of frustration for people tweeting in English,” Twitter’s Product Manager Aliza Rozen said on the company blog post. “When people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting — which is awesome!”
Aliza added:
We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean).
Although this is only available to a small group right now, we want to be transparent about why we are excited to try this. We see that a small percent of Tweets sent in Japanese have 140 characters (only 0.4%). But in English, a much higher percentage of Tweets have 140 characters (9%). Most Japanese Tweets are 15 characters while most English Tweets are 34. Our research shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting in Japanese.
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