It’s a merger that could well mean the ushering in of new synergy in the mobile advertising marketing. The Paris & Silicon Valley-located Appsfire was acquired recently by the French Mobile Network Group (MNG). In a press release, MNG said 1 of its reasons for buying Appsfire was that the network, which has clients in 45 countries, also had a US presence, where, incidentally, MNG has none. Appsfire had started off as a search & discovery app but switched to the lucrative in-app advertising sales market, which is estimated to be worth US $4.6 billion in the U.S. in 2015. Seems like the move paid off. The terms of the buyout remained undisclosed, though.
Paris-based Appsfire acquired by French Mobile Network Group for $30 million – Geektime
When Paris and Silicon Valley-based Appsfire realized this two years ago, they pivoted away from a search and discovery app for other apps based on location and friend….
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Mobile Network Group buys Appsfire – Globes
Israeli mobile ad technology developer Appsfire has been acquired by France’s Mobile Network Group (MNG) for $30 million. Appsfire, which was founded six years ago, confirmed the report in a blog on its…
France’s Mobile Network Group buys Israel’s Appsfire – Telecompaper (subscription)
Israeli mobile ad technology developer Appsfire has been acquired by France’s Mobile Network Group (MNG) for USD 30 million, Globes reported. Appsfire confirmed the report …
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