This article 1st appeared on our sister Site – Digital World Native.
There are 2 things unique to this brand of vodka. Medea Vodka of Holland has been around since 1777, making it 1 of the oldest distilleries in the world. The other is: This Vodka allows consumers to programme in a LED-lit message on the side of the bottle as a greeting.
Till recently, consumers could turn on the bottle by pressing the ON/OFF button on the upper left side of the LED band & choose1 of the 6 pre-programmed greetings. Now, the company has introduced a new way of personalizing the greeting with Bluetooth & a mobile app, 1 reason why the California, US-located Medea Vodka finds a mention on this Site.
Yes, it’s true. We’ll be rolling out a #bluetooth #app that enables #mobile users to program customized messages to appear on the #LED strip wrapped around the bottle. We’ll be showing off the app at the Nightclub & Bar show next week. Find us in Booth 1415 in the Emerging Brands Pavilion #NCBshow2015, said Medea Vodka’s status report on Facebook.
Medea Vodka has had the manually programmable LED strips on its bottles since 2010. Now, its mobile app uses Bluetooth to assign personalized messages to LED strips. The company said it would showcase this technology at the upcoming Nightclub & Bar Convention & Trade Show in Las Vegas later this month.
In the manual version, the message scrolls continuously for 45 minutes, then automatically shuts off to conserve the battery, which can last up to 20 hours. The 6 messages are:
- Happy Birthday
- Happy Anniversary
- Merry Christmas
- Happy New Year
- I Love You
Medea Vodka has gone on record elsewhere to state that this is not a gimmick. There’s also a fact-collecting purpose for marketing reasons behind the app. Since consumers have to create an account with their emails to use the app, & because the bottle uses Bluetooth, the company will be able to effortlessly collect details such as age & locations of the owner. Ideal for gifting someone, what say?
Image Credit: Facebook/Medea Vodka