News mobile app for millennials ‘Tumbleweed’ is born – New App


There’s a new mobile news app especially geared towards millennials. Launched by entrepreneur Shaun Neff (Neff Headwear) & musician/producer Cisco Adler, ‘Tumbleweed’ features curated news that users can edit & share.

According to a press statement issued by Tumbleweed, experts from various industries were already showing support for the app including Jimmy Iovine, Paul Tollett (founder of Goldenvoice), John Malone (former President of Tumblr), Jamie Lynton (Board member of SnapChat), Anthony De Rosa (Reuters / The Daily Show), among others.

“There is no definitive source for Millennials to receive ‘their news,'” said Shaun, in the statement. “We wanted to find a way to crack the Millennial news code that would not only get the younger generation interested and talking about news, current events, lifestyle and entertainment stories but also allow them to share with their friends in a personalized way to spark conversation.”

To accomplish this, Tumbleweed gathers & translates the most important stories of the day into a beautiful bite-sized image based feed that is editable and shareable. Users can add their own spin on the news by creating #Newsart with the app’s drawing tools, stickers & even create their own stickers. Once personalized, they can share the news with friends via social media, text or email. The news feed is updated in real time & stories will disappear in 24 hours providing the most up to date news.

“We’ve created THE place for Millennials to find credible, relevant news that can then be customized and shared to create a conversation; a tool to spread knowledge and information in a new and fun way,” said co-founder Cisco.

The Media Insight Project’s – an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research – recently did a study on how millennials get news. One of the many findings from this study illustrated that “news and information are woven into an often continuous but mindful way that millennials connect to the world generally, which mixes news with social connection, problem solving, social action, & entertainment.”

Tumbleweed is available for free on the App Store beginning November 12.

Click here to download Tumbleweed on your iOS device.

 
– This post is merely a startup profile based on publicly available information & not a review. –

 

Image Credit: Tumbleweed

 

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