This top-of-the-funnel automation platform allows B2B marketers to enhance their chances for account-based marketing (ABM) success.
Ad management is automated so that marketers take advantage of Content to automate the buyer journey from awareness (top-of-the-funnel) to interest (re-targeting) & nurturing leads.
Natify’s tech increases the number of Content checkpoints with your accounts, expanding Content reach to relevant targeted decision makers, thus deepening their engagement.
If your company wants to deeply engage with accounts & the buyer roles within them, you need to take advantage of the digital marketing data generated by B2B marketing. There’s usually a great deal of data available that often goes unused regarding your audience, such as Website visits, search keyword exposure, marketing automation leads…
Natify uses machine learning algorithms & a sponsored Content widget to increase engagement of your accounts. The B2B prospects get the right Content at the right time & Natify engagement is measured at the account & buyer persona level. In fact you’ll only get billed by Natify on a Cost per Engagement (CPE) basis.
The “programmatic Content distribution” aspect of Natify aims to reach “the right people whichever Site they visit & our machine learning engagement algorithms make sure they are served the content they are most likely to engage with.” This means that your audience doesn’t necessarily need to visit your Website, as they’ll get your Content anyway through the widget.
Natify seamlessly integrates into all major marketing automation platforms like Salesforce, Marketo, HubSpot… It works through authentication or an API key, so data gets transferred between the 2 platforms enabling Content-based lead nurturing for existing leads & pipeline acceleration.
With email-based marketing, normally you’d have to generate about 10k person level leads to get 1 sales lead. Natify reports interest & intent of the account over time, which is a much more interesting & valuable bit of information compared to mere email addresses.
Likewise with search engine marketing (SEM), it’s very difficult to reach decision makers. Natify optimizes distribution & Content by buyer persona & “buyer journey stage”, which results in “unmatched levels of engagement”. Their mission is to reach more than 80% named account coverage within the 1st 12 months, with a mix of 1st party data, ubiquitous Content distribution & advanced machine learning algorithms.
Natify was founded in 2014 & is headquartered in New York, USA. It also has offices in Silicon Valley (USA), Hamburg (Germany), London (UK), Helsinki (Finland) & Kyiv (Ukraine).
- This is a startup profile based on publicly available material & not a review -
Image Credit: Natify
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