You are a developer & want to understand which parts of the software your customers want tweaked for optimum results. Obviously, you can’t be individually asking every customer, right? You are in beta stage & require your delivery platform to be customizable. LaunchDarkly, a startup launched last year, allows you to build better software faster, & in a way that will make your product users flag features seamlessly.
The product helps you to manage features according to customers’ needs, right from within your LaunchDarkly dashboard. Obviously, metrics becomes a simple enough affair because you can track which changes please your customers, & implement those changes on a bigger scale. So, for instance, which feature in your software is causing performance issues? Is the toggle switch not making users happy? Then, perhaps, getting rid of it is your next order of business. It is soft-launch, many times over. + you may target only specific groups of users, if need be.
Edith Harbaugh, co-founder of LaunchDarkly has explained someplace else that the raison d’etre for the company was this: At every company I worked at, I had the same frustrations about running early beta programs & enabling/disabling users for features. We’d end up hacking together some poorly maintained release framework. I was jealous of the big companies like Facebook that could afford to have dozens of engineers to get features to the right users at the right time. LaunchDarkly allows you to cleanly separate code deployment from rollout. We make it super easy to enable functionality for whoever you want, whenever you want.”
To start using, all you need to do is integrate LaunchDarkly into your application. Use its SDKs to get started instantly: Java JavaScript PHP Python Go Node.JS .NET Ruby Python Twisted. Create rules for your feature. Use the LaunchDarkly dashboard to create custom rules. LaunchDarkly does the rest, instantly, without slowing your application.
LaunchDarkly will let you take down certain parts of the application for tweaking, without affecting the entire scene. It invites collaboration from team members, & creates custom environments, thereby allowing greater flexibility in optimal use of the software. All major platforms including Java, PHP, Python & Go are supported by LaunchDarkly.
- This post is merely a startup profile based on publicly available information & not a review. -
Image Credit: LaunchDarkly
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