Most marketers rely on A/B testing rules to personalize individual visitor’s experience on a Website so that specific Content can be delivered to different segments. Intellimize uses machine learning-driven personalization to drive conversions & increase revenue growth, better than A/B testing.
Intellimize uses ‘Predictive Personalization’, with a 4 step approach to deliver a measurable impact:
- Identify ideas that might drive results. Through brainstorming sessions with Intellimize consultants, areas with the biggest potential impact are identified.
- Intellimize’s team of coders does all the software engineering work to code the ideas from the previous step with a 2-3 day turn around time. You then review & approve them interactively.
- Allocation is given among the ideas to prioritize traffic to higher performance ideas, which can be monitored from a dashboard. Optimization is performed from the outset & continues over time, without the initial time lag of A/B & multivariate testing. As customer behavior changes, Intellimize’s machine learning algorithms adjust the personalization for optimum performance.
- Finally, by reviewing the results obtained, you can determine which messages & experiences best work with your prospects. You can drill down into your audience & explore the segmentation inferred by machine learning, and refine insights for each segment. This results in new & improved experiences & personalization opportunities.
Intellimize claims its current customer base include companies like Stella & Dot, Segment, Perkville & Grammarly. 79% higher lift & conversions have been reported with these customers. Moreover, lift is seen in mere days, as opposed to weeks or months, typical with traditional A/B testing & multivariate testing methodologies.
1 of the biggest benefits of using Intellimize, beside the resulting increase in lift & conversions, is that you can try out ideas without configuring lots of complex rules & “automatically manage experiences, find winners, & reallocate traffic.”
Intellimize is a fast & coming startup, founded in 2016 & based in San Mateo, California, USA.
– This is a startup profile based on publicly available material & not a review –
Image Credit: Intellimize
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