Instagram starts testing ads that use 3D Touch, Apple Pay


Image sharing app Instagram is said to be experimenting with new formats of advertising.
After recently launching a ‘Shop Now’ button, it continues to test more immersive shopping experiences. For example, it has even run tests with restaurants to sell menu items right from the Instagram feed, without the need to click off the app’s main feed, said some Online reports.
Some of the shopping tests incorporate features like Apple’s force touch screen feature, which lets consumers apply pressures in their clicks to switch among multiple product options in the images.

http://www.macrumors.com Nov 6, 2015

Instagram has begun testing various ads that will allow users to shop for everything from clothing to menu items at local restaurants, integrating new iPhone features like 3D Touch and Apple Pay as well (via Digiday).

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Instagram reportedly testing ads with 3D Touch & Apple Pay …- 9to5 Mac

http://9to5mac.com Nov 6, 2015 

Instagram is reportedly testing new ads that will take full advantage of being integrated with Apple’s platforms including the new 3D touch pressure sensitive touchscreen feature and its payments service Apple Pay, Digiday …

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Instagram is testing 3D Touch ads that let you buy stuff with … – The Next Web

http://thenextweb.com Nov 6, 2015 

Instagram is testing 3D Touch and Apple Pay in ads.

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