Social networking app Instagram on Wednesday unveiled plans to expand its offerings to advertisers across the globe. The Facebook-owned photo-sharing network said in a statement that starting this month, it would open up for business & be available to advertisers “large & small.” Which means Instagram ads will now be seen in 30 more global markets around the world.
The expansion will allow advertisers to launch global campaigns in a variety of formats including video ads of up to 30 seconds. Instagram, which was acquired by Facebook in 2012, had limited advertising opportunities so far. In 2013, it began with a small number of “sponsored” posts by brands such as Adidas.
http://news.google.com Sep 9, 2015
Instagram is making it easy for any company to pitch its products next to filtered photos of sunsets and celebrity selfies. Previously only open to a select group of brands in the …
Instagram advertising goes global with new TV-style formats – The Guardian
http://news.google.com Sep 9, 2015
Instagram is to hugely expand its advertising capability from eight to 38 markets, and has unveiled a new TV-style 30-second video ad format. The Facebook-owned photo- …
Instagram Video Ads Are About to Double in Length – Gizmodo
http://news.google.com Sep 9, 2015
Video ads have been popping up on Instagram for a while now — but they’re about to get longer and appear from a broader range of companies. Great? Changes to Instagram’s advertising policy …
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