This infographic has been reproduced here with permission of Ghergich & Co for Marketing Cloud-SalesForce.
By: Kelsey Jones
For a while, many marketers feared that email marketing was dying a slow death — the way of direct post mail, which has declined since the invention of email. Social media has changed the way we use email, too. But email marketing is still incredibly useful and helps you reach email subscribers who want to purchase products or services from your organization.
Luckily, some of the biggest issues facing email marketing are the most common. This means there are many solutions to the hurdles, including decreasing bounce rate and unsubscribes, that many companies face. Below are some actionable statistics and options for making sure your email subscribers are engaged and that they look forward to reading your messages.
