This innovative service identifies Website visitor Online behavior in real time, displaying customized Content targeted to the actions of the user without the need of coding. By strategically increasing the surfer’s activity & nudging him towards a more engaged experience, conversion rates & purchase are then likely to increase.
The way the service is described on the Reactful website.Its algorithms interpret in real time the intent of a visitor’s mouse movements, his clicks & scrolls, so that his behavioral parameters can be understood, these being mainly confusion, interest or slack. Reactful then empowers you to create a powerful visual transformation of your site via a point-and-click interface. Since you are able to deduce your visitors’ intent & thus react accordingly, you can then trigger empathy with your visitors & increase the chances of reaching your conversion goals.
Reactful states that the main driver of its algorithm are its triggers, which let you create “in-session” changes to your Content, based upon up-to-the-second info generated while a visitor is present. Then, you draw visitors to “sticky Content”, by employing “tactful reactions” which direct them you want the visitors to go, gathering invaluable information in the process. The data gathered is processed through powerful machine learning algorithms to make sense of it & easily act on it without having to resort to the tie consuming complexity of “Big Data“ analytics.
Jonathan Friedman is CEO of this startup founded in 2013 in Tel Aviv, Israel, & which is now headquartered in Palo Alto, California. He states in another publication:
We’ve built Reactful to help marketers and growth hackers to optimize sites in the easiest, fastest way possible. Reactful’s focus is on real time optimization; reading visitors’ digital body language and reacting with a corresponding “visual change” in real time. The range and power of the behaviors we use as triggers, and the library of potential “Reactions” are quite unique. After mostly working with big brands, we’re happy to share our beta with you.
Currently, the service is still in beta, but it has already been adopted by a number of important multinational corporations, such as Procter & Gamble, Kimberly Clark & Talend, as well as by a number of startups.
– This post is merely a startup profile based on publicly available information & not a review. -
Image Credit: Reactful
