Things are happening at Google. A few days ago, the folks there set up a holding company called Alphabet & Google was reduced to being its subsidiary.Today, the search major announced a change in its logo.
The announcement was made on its official blog. There’s a little bit of animation thrown in now, gone are the days of the static logo. Here’s what was said in the post: Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk). It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.
Here’s a video that explains it better:
So why the change now? That, too, is explained in the post. Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!
The new logo reflects that reality, & the fact that Google works even on the tiniest of computing screens. The fresh logo adapts itself without any difficulty – from the desktop to your mobile phone.
Image Credit: Google