In this season of redesigns, it’s now Google’s turn to announce a redesigned version of Google Trends that adds real time data to the service. Which basically means it now allows users to go deeper into almost any subject trending Online – from Microsoft to Obama.
The new home page is available in 28 countries, & many more will be added soon.
The announcement was made on Google’s official blog. Here’s part of what it said: You can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month, getting deeper into the topics you care about. During major events like the Oscars or the NBA Finals, you’ll be able to track the stories most people are searching for and where in the world interest is peaking. Explore this data by selecting any time range in the last week from the date picker.
For topics that rank very high, & even major events, Google will now also provide a real time list of trending stories & additional information on the improved Trends search page. The company said it had also widened “the breadth and coverage” of Google Trends data.
On the new google.com/trends, users will find a ranked, real time list of trending stories that are gaining traction across Google. In addition to Search, Trends will also at trends from YouTube & Google News, & combine them to better understand what topics and stories are trending across the Web right now.
Google said many of the changes in this new version were based on feedback the company got from “journalists and others” around the world. These journalists, marketers and others who are interested in trending topics, can now also download datasets with more information about key trends for their own analysis and visualizations.
Many newsrooms were already using Google data to inform & shape their reporting. For example, The Washington Post had launched an interactive data visualization on climate change where viewers can discover the most pressing environmental issues in various cities. The Guardian & Buzzfeed used Trends data to tell the story of the recent UK election. Buzzfeed had produced a map of most-searched party leader in each constituency.
Image Credit: Google Blog
•Share This•
