July 30, 2015
While advertising still forms the bulk of Google’s revenue, the company continuously experiments with different ways of serving ads to ensure people keep spending. Even after it realized that full-screen “interstitial” placements were turning smartphone users away, the search giant still believes mobile ads…
Search Ads In Google Play Store Rolling Out For All Android App Marketers – Search Engine Land
http://news.google.com Jul 29, 2015
Google has already enabled app promotion ads in search and display across the Google Display Network, AdMob and YouTube. A new conversion track …
Search Ads Go Live On Google Play, “Universal” Ads That Run Across Google … – TechCrunch
http://news.google.com Jul 29, 2015
Google is today opening up a program that allows developers who are running Search app install campaigns on AdWords to advertise their apps within Google …
Thousands of Apps on Google Play and Apple Play Store Secretly Run Ads That … – Techworm
http://news.google.com Jul 26, 2015
A new report by security firm, Forensiq reveals that many apps on Android and iOS smartphones are secretly running ads which the users cant see but yet are …
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