Internet related News · 2015-07-30

Google starts placing ads in Play Store search for apps

Google has started rollling out Search Ads on Google Play to all advertisers & developers who use Search app install campaigns on AdWords.
Announcing this on its official blog, Google explained: …that’s why we’re investing in new ways to help people discover apps with Search Ads on Google Play and innovating on new technologies to simplify campaign management and improve measurement for developers.
Google Play reaches over 1 billion people on Android devices in more than 190 countries. With such an extensive reach, Search Ads on Google Play can provide consumers new ways to discover apps that they otherwise might have missed & help developers drive more awareness of their apps.
Google said companies like Booking.com & Nordeus were already extending their app promotion strategy to include showing ads on the Play Store.

July 30, 2015

While advertising still forms the bulk of Google’s revenue, the company continuously experiments with different ways of serving ads to ensure people keep spending. Even after it realized that full-screen “interstitial” placements were turning smartphone users away, the search giant still believes mobile ads…

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Search Ads In Google Play Store Rolling Out For All Android App Marketers – Search Engine Land

http://news.google.com  Jul 29, 2015 

Google has already enabled app promotion ads in search and display across the Google Display Network, AdMob and YouTube. A new conversion track …

 

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Search Ads Go Live On Google Play, “Universal” Ads That Run Across Google … – TechCrunch

http://news.google.com Jul 29, 2015 

Google is today opening up a program that allows developers who are running Search app install campaigns on AdWords to advertise their apps within Google …

 

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Thousands of Apps on Google Play and Apple Play Store Secretly Run Ads That … – Techworm

http://news.google.com Jul 26, 2015 

A new report by security firm, Forensiq reveals that many apps on Android and iOS smartphones are secretly running ads which the users cant see but yet are …

 

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