Google offers new encoder to reduce image size on Websites – News

Developers, attn. Google has created an open-source JPEG encoder that will reportedly reduce the file sizes of images while maintaining picture quality, allowing Websites to load faster.

According to a report in The Verge, the encoder will be called Guetzli, which is Swiss German for “cookie”.  Google said it can create “high quality JPEG images with file sizes 35% smaller than currently available methods.” The advantage to using Guetzli instead of a new format is that the images are still regular JPEG files, & so they’re still compatible with almost every browser & application that exists.

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